Consumables is the general term for magical items which are consumed by the user in order to use them. While they were originally thought to be a single category, the September 15th update revealed that there are in fact three separate categories of consumable -- potions, herbs, and scrolls.
While these three categories are often grouped together as "consumables" in many places in this wiki, there is no evidence that they are specially related to each other -- that is, if a customer asks for a potion, you won't be any better off suggesting a scroll than any other class of item the customer would buy.
Consumables have the advantage that they can be suggested to any class, regardless of what is asked for, but the rate is generally relatively low.
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